A new survey shows that tourists are still coming to Haliburton County, but their reasons for visiting are changing.

The survey was done by the Tourism Committee through the website HaliburtonFeedback.com. The results showed that not only are the reasons to visit changing but so are the demographics of the visitors themselves.

It found that visitation by families with a household income of $75,000 or more has dropped by five to 10 per cent since 2016 when the survey started. Alternatively, couples and single people visiting the area has gone up slightly.

As for the reasons tourists visit Haliburton, the study found that arts, culture, and heritage have gone up by 12 per cent.  Outdoor adventure has gone up by 10 per cent, coming to the county for shopping is up six per cent and the restaurant scene is up by four per cent.

Visitor spending averages out at $1,000 per visit according to the study, which is an increase of 7.5 per cent. Word of mouth, according to the survey, appears to be the number one way people hear about reasons to visit Haliburton.