According to the HKPR district health unit, about 20 per cent of Canadians aged 20 to 24 were smokers in 2012, so they’re launching a contest to bring that number down.

Until January 26 people ages 18 to 29, or students in college or university can enter into the ‘Wouldurather’ contest to quit smoking. The big incentive is up to 25 hundred dollars in prizes. It’s an initiative by Leave the Pack Behind, which is funded by the Ontario government.

There are four different categories to enter including regular smokers who pledge to reduce smoking to half, or people who pledge to give up smoking when drinking alcohol. There’s also a category for non-smokers to pledge to stay smoke-free.

For more information go to the contest website by clicking here.