A Kawartha Lakes man has started the #JumpintheLakeChallenge on behalf of his local food bank.
This challenge has now garnered participation across several townships and charitable organizations.
Recognizing the pressing need for funds at the Coboconk and area food bank, Dean Michel said he would jump into the chilly waters of Balsam Lake for $500 in donations.
The challenge has snowballed from there and now almost a dozen families and individuals are taking the plunge this Saturday, with the goal of raising $10,000.
